
At Fumerie last week, I saw testers grouped by fragrance families: citrus, floral, woody — well, you get the idea. It inspired two thoughts. First, is there a way to organize fragrances that might speak more directly to what perfume shoppers really want? Next, do I have a personal fragrance classification system?
My guess is that most non-perfume-fiend fragrance shoppers would be happy in a store that classified fragrance fairly simply. Five categories come to mind. “Clean” is the first. I bet “clean” is the first descriptor lot of perfume shoppers utter…



