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Browsing by category: perfume in the news

One of the fastest rates in the beauty industry

Posted by Robin on 13 June 2024 6 Comments

They might come in refillable glass bottles and contain higher concentrations of fragrance oils – in some cases up to 40 per cent. Most use high-quality natural ingredients that are too unruly – and costly – for mass production. Their limited quantities, meanwhile, lack economies of scale. In a category growing at one of the fastest rates in the beauty industry – the global perfume market is set to reach $69bn by 2030 – the niche fragrance is the leader, expected to expand at a compound annual growth rate of 13.2 per cent.

— Read more in Why has perfume become so expensive?: The rise of the £250 scent at Financial Times.

La Recolte Parisienne

Posted by Robin on 12 June 2024 Leave a Comment

A quick spot for Flower By Kenzo La Récolte Parisienne.

The unmistakable scent combination of Pepsi and a flame-fired grill.

Posted by Robin on 12 June 2024 8 Comments

Just in time for Father’s Day, PEPSI® is introducing “SMOKED A Grilling Inspired COLAogne” in collaboration with Chef Bobby Flay. The fragrance, “SMOKED,” is the world’s first-ever COLAogne, designed to evoke the unmistakable scent combination of Pepsi and a flame-fired grill.

— Find out how to win a bottle in Pepsi and Bobby Flay Introduce Smoked, A Grilling Inspired Fragrance, The World's First-Ever "COLA"OGNE" at BevNet.

Butterscotch, citrus and bamboo

Posted by Robin on 11 June 2024 Leave a Comment

Earlier this season, the Minnesota Twins revived their offense with the good luck charm of a summer sausage. But the New York Yankees' pitching staff has benefited all season from its own talismans, ones that are far more pleasant — especially in terms of aroma — with no concerns about rotting or spoilage.

Candles have taken over the Yankees' clubhouse this season, as reported by Sports Illustrated's Stephanie Apstein. Scents such as butterscotch, citrus and bamboo fill the air in the locker room, thanks to the team's starting pitchers.

— Read more in Yankees pitchers' enthusiasm for scented candles is carrying the aroma of success at Yahoo Sports.

We like to use the word ‘fresh’

Posted by Robin on 7 June 2024 2 Comments

And here is the narrative difficulty with Ms. Sevigny’s promotion of a rose fragrance: The scent is often associated with grandmothers.

“We like to use the word ‘fresh,’” said Ms. Sevigny, who wore rose fragrances by Comme des Garçons and Hermes for years before developing her own with her friend Alia Raza, the Régime des Fleurs founder, in 2019.

— Actress Chloë Sevigny on her fragrance, Régime des Fleurs Little Flower. Read more in Chloë Sevigny Finds Middle Age ‘Tricky’ but Loves a Scent Associated With Grandmothers at The New York Times.

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