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Asus and Anna Sui, one of the biggest brands in perfumed fragrances, are coming together to release a new laptop that not only looks great, but smells great too.
The new ‘Fragrance Edition’ Adol Book 14 Air is set to be a 14-inch laptop with a custom fragrance dispenser in the lid. This magnetically connected dispenser can play host to one of three different fragrance sheets.
— Read more in Asus reveals sniffable laptop with built-in fragrance dispenser at Dexerto.
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That "new car smell" that you love so much could be bad for your health, scientists have warned, especially in the summer.
New car smell is caused by a mix of around 50 different chemicals called volatile organic compounds, or VOCs. "Volatile" refers to their ability to turn into a gas at relatively low temperatures, which then makes its way into our nostrils.
— Read more in Hot Weather Toxicity Warning Issued to American Drivers at Newsweek.
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The spot for DKNY 24/7.
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But researchers in Germany who had men sniff women’s body odour found no compelling evidence that it was more attractive when the women were at their most fertile. And they saw no variations in the odour’s chemical makeup linked to peak fertility.
— Read more in Men may not be more attracted to scent of fertile women, study says at The Guardian.
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Gen Z consumers are becoming more engaged in fragrance, with TikTok driving 66% of their fragrance purchases, according to Circana.
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users.
[...] According to Circana's 2023 Consumer Fragrance Study, 73% of Gen Z wear fragrance at least three times per week, which is up +5 percentage points compared to the prior year.
— Read more in TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance at Perfumer & Flavorist.