Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian for Prada’s Holiday 2025 (fragrance-free) campaign. Below the jump, the holiday campaign for Prada Beauty (with fragrance), and below that, Tom Holland shows you how to refill your Paradigme bottle
You smell really boring
I care about perfume. During lectures, I usually spend about half the time taking notes, and the other half browsing the Diptyque website.
[...] Now, I’m not telling you that you should go out and buy a perfume that smells like the apocalypse or drop a small fortune on a niche scent which nobody else can afford to smell of. What I am saying is that it’s actually very easy to smell interesting (and pleasant) without breaking the bank, and that perfume can elevate your style in a way that normal accessorising can’t.
— Cambridge student Olivia Redman on perfume; read more in You smell really boring at Varsity.
Happy Holidays x 3
Jennifer Saunders, plus Rosie Huntington-Whiteley, Ncuti Gatwa, Naomi Campbell and Son Heung-min in Burberry’s campaign for Holiday 2025. Below the jump, holiday videos from Guerlain (the only one of this trio with perfume) and Louis Vuitton.
Extremely competitive
“The perfumery marketing in the Middle East and particularly in UAE malls is extremely competitive. The mass and masstige brands are sold across department stores, beauty retailers and standalone shops. And Russian retailers, such as Golden Apple and l’Etoile, have recently entered the market, as well,” said Rawya Catto, deputy general manager of the Middle East for CPL Aromas. “And let’s not forget the competition with local brands that play within that price point. Having said that, Ulta comes with strong brand equity and a differentiated brand mix.”
— Read more in Can Ulta crack the Middle East fragrance market? at Glossy.
Little glass bottles
Once I’d answered some personal questions and tapped a code on a keypad, the stainless steel-framed device began to send little glass bottles along a conveyor belt, into which were squirted precise amounts of yellow, amber and clear liquids from gleaming glass dispensers, before black spray pumps were crimped on and no-nonsense labels printed with my name affixed. The spectacle alone was practically worth the price of admission ($95).
— Read more in An A.I. Machine That Passes the Smell Test at The New York Times.