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Being exposed to musk ambrette

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Being exposed to musk ambrette through products — for example, by inhaling it — may cause the brain to release puberty-related hormones, the study, published in the journal Endocrinology, found. It's the first research to focus on how environmental chemicals may lead to early puberty, Dr. Natalie Shaw, a pediatric endocrinologist at the National Institute of Environmental Health Sciences and co-senior author of the study, told NBC News.

— Read more in Musk ambrette may be linked to rise in early puberty, study finds: What products contain it? at Today.

If it’s, like, $78, that’s enough

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The next generation of fragrance consumers has increasingly refined tastes — and strong opinions about price point. "I think [a $400 perfume is] a waste of money," says 11-year-old Sienna Rose Gaviria, who counts Sol de Janeiro, Valentino, and Ariana Grande among her current favorite brands. "If it's expensive and I like the smell, I will get it, but it depends on the price. If it's, like, $78, that's enough." She notes that her mother, Jacqueline, typically allows her to shop for a new perfume roughly every month.

— Read more in The Rise of Gen Z (and Gen Alpha) Fragrance Fandom at PopSugar.

It’s Tom Ford

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At last night’s MTV Video Music Awards, [Taylor] Swift posed for a photo with the cast of RuPaul’s Drag Race. One of the drag queens, Xunami Muse, said to Swift, “You smell so good. What is that?” Swift replied, simply, “Oh thank you! It’s Tom Ford.”

— Read more in Taylor Swift Gave a Rare Hint About Her Favorite Perfume at the VMAs at Town & Country. If you don't want to read more but you are curious which one, word is it's either Santal Blush or Tobacco Vanille.

Mapping odor memory

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TUD’s research began in April and will study the effects of perfumes from Estée Lauder’s catalog on the parts of the brain that control memory and emotion. Dr. Hummel said the research hopes to find which parts of the brain are involved in mapping odor memory, such as the thalamus; which controls sensory and motor skills, or the cerebellum; and which controls balance and coordination, by tracking blood flow to various parts of the brain.

— Read more in Exclusive: Estée Lauder announces partnership with the Dresden University of Technology to study perfume and emotion at Glossy.

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