The holiday campaign from Acqua di Parma.
Milk has always played a role, but not as a protagonist
Frank Voelkl, principle perfumer at dsm-firmenich, says Commodity (Milk) and Ellis Brooklyn (Vanilla Milk) were two of the first brands to jumpstart the current lactonic craze, though he’s been using milky notes in fragrances for “20 or more years.”
“We’ve used these notes for many, many years, but maybe we didn’t go as far as we are going today,” Voelkl says. “It’s almost like, milk has always played a role, but not as a protagonist.”
— Read more in Is It Just Me or Are Milk Perfumes Everywhere Right Now? at Marie Claire.
Continue throughout the whole day
“When we think about longevity, historically, it’s been, ‘How do we keep a scent on our skin?’” said Jaime Ferreira, vp of fragrance research and development at The Estée Lauder Companies. “Now what we’re talking about is, ‘How do we keep the signature scent, the whole experience that the consumer has? The top, the middle and the bottom notes — how do we have that continue throughout the whole day?’”
— Read more in Beauty Briefing: How demand for longevity is driving the perfume market at Glossy.
Happy holidays x 3
Holiday campaigns from By Kilian, Mugler and Carolina Herrera Good Girl.
Mexico has become a vibrant hub of fragrance innovation
Estée Lauder has acquired a minority stake in Mexican fragrance brand Xinú, marking its first investment in a Latin American brand.
The purchase was made through New Incubation Ventures (NIV), the company’s strategic early-stage investment and incubation arm, which helps fund and support emerging beauty brands.
“Mexico has become a vibrant hub of fragrance innovation – a place where craftsmanship and cultural relevance come together in remarkable ways,” said Stéphane de La Faverie, president and CEO of The Estée Lauder Companies.
— Read more in Estée Lauder takes stake in Mexican fragrance brand Xinú at Inside Retail.