After receiving a request, the ‘Eau De-Liveroo Rider’ will scoot to the rescue in as little as 15 minutes, offering customers a 5ml sample from a choice of ten best-selling perfumes to spray and take away, for free, including Prada Paradoxe, Mugler Alien, Montblanc Explorer, and Hugo Boss Bottled.

Deliveroo and The Perfume Shop have rolled out a national partnership with 21 stores now available on the Deliveroo app, offering over 1,000 different products available at the touch of a button.

— Read more in Deliveroo launches 'emergency perfume' service for Brits who have forgotten to spritz at Indy100.

The search term ‘vanilla gourmand fragrances’ has been searched for 887,000 times and has increased 141.10% in interest over the last month.

Gourmands, more generally, are the biggest emerging fragrance category on TikTok, with ‘vanilla caramel perfume’ being the most searched-for combination, reaching 800,000 searches and increasing by 129%.

— Read more in Vanilla & Caramel Gourmands Lead TikTok’s Top 5 Fragrance Consumer Fall 2024 Trends at Perfumer & Flavorist.