The Holiday 2024 spot from Mugler.
300 acres of flower farms
In the middle of the Nile Delta, about 50 miles north of Cairo, the small town of Shubra Bilulah is encircled by roughly 300 acres of flower farms. The majority of them are growing Jasminum grandiflorum, a lacy vine with delicate white flowers that typically bloom between June and December and yield 90 percent of the country’s jasmine crop: roughly 2,500 tons of blossoms a year.
— From Following the Scent of Egypt’s Jasmine at The New York Times, where the article is part of T Magazine's 10 Flowers, 10 Places.
Zip boom
How they celebrate the holidays at the Bvlgari Hotel Roma.
Molecular aura
Where most perfumers in the industry emphasized the use of potent concentrations of natural ingredients, Coty’s leaders chose to invest in a scientifically advanced, time-released formula called molecular aura. This innovation bolsters the notes in a fragrance to ensure a stronger, more impactful, longer-lasting olfactory experience.
— Read more in Inside Infiniment Coty Paris’s High-Tech Fragrance Collection at Elle.
Foregoing the traditional perfume pyramid of top, heart and base notes, Infiniment Coty is constructed in a 'spherical' manner using patent-pending 'Molecular Aura'. "There is a molecule that allows you to control how the different ingredients evaporates exactly. Instead of having the pyramids, we have a sphere where everything evaporates at the same speed in all directions," explains Nabi. In other words, what you spritz at 6am, will smell exactly the same come sunset.
— Read more in How Infiniment Coty is redefining traditional fragrance compositions at Harper's Bazaar UK.
A blind buy
Jonelle Dholah-Davis didn’t know what Glossier’s new perfumes would smell like, but she knew she wanted both of them. The 28-year-old nail artist in Ontario, Canada, woke up on the morning of Oct. 3, logged on to Sephora’s website, and purchased Rêve and Doux for $78 each.
In the perfume world this is called a blind buy. And, according to Glossier, the beauty brand founded by Emily Weiss in 2014 and last valued at over $1 billion, many other customers bought the scents without smelling them as soon as they were released.
— Read more in How Gen Z Fell for Glossier’s New Perfume Without Ever Smelling It at The Wall Street Journal.