Search trends mirror what fragrance buyers are seeing behind the scenes: Across both Google and TikTok, searches for caramel perfume, gourmand fragrances, and vanilla scents have grown significantly over the past 12 months, according to Spate, the trend-forecasting agency, which predicts this positive growth will continue into the new year.
Perfumers, however, are cooking up new and exciting gourmands that go beyond traditional confectionery-inspired scents. Dubbed “neo” or “new” gourmands, these fragrances are still “edible” and delicious, but softer, more sophisticated, and more complex.
— Read more in 2025’s Biggest Fragrance Trends Are a Feast for the Senses at Allure.