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Browsing by category: perfume in the news

Purpose

Posted by Robin on 1 February 2025 2 Comments

A short spot for Amouage Purpose 50.

L’amour est un tresor

Posted by Robin on 31 January 2025 6 Comments

Actress Penélope Cruz at the Louvre, for Lancôme La Nuit Trésor Vanille Noire.

2024 was a big year for Spanish conglomerate Puig

Posted by Robin on 31 January 2025 Leave a Comment

2024 was a big year for Spanish conglomerate Puig, which went public on the European stock exchange in May and completed the acquisition of the Dr Barbara Sturm brand in January. After a rocky start on the public market, the company reported a strong finish to the year. Revenues for 2024 rose 10.9 per cent to €4.7 billion on a like-for-like basis, while fourth-quarter revenues were up 14.3 per cent to €1.36 billion.

— Read more in Puig rides fragrance boom to 11% sales jump in 2024 at Vogue Business.

Give me a reason to love you

Posted by Robin on 30 January 2025 8 Comments

Angelina Kendall, in the NSFW campaign for Narciso Rodriguez For Her Intense.

COVID-19-related smell loss

Posted by Robin on 30 January 2025 4 Comments

Now [Zara] Patel's team has tested a new treatment for long-term, COVID-19-related smell loss using injections of platelet-rich plasma derived from a patient's own blood. In a trial of 26 participants, those who received the treatment were 12.5 times more likely to improve than patients who received placebo injections. The study was published Dec. 12 in the International Forum of Allergy and Rhinology.

— Read more in Nasal injections could treat long-term COVID-19-related smell loss at Stanford Medicine.

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The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
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How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

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