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[Rei Kawakubo] is interested in smells, rather than the business of perfume, a distinction pressed by Comme des Garçons Parfums’ creative director Christian Astuguevieille, who says he doesn’t like things that are ‘too beautiful’ or ‘excessive’ in their beauty. ‘Very beautiful things are, to us, suspicious, boring and unsettling. The concept of Comme des Garçons Parfums is defined without the notion of beauty.’
— Read more in A Comme des Garçons perfume is not ‘beautiful’ at Wallpaper.
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Chanel for Valentine's Day 2025.
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Current sociopolitical motivations notwithstanding, the gourmand craze is not an overnight sensation. “Gourmands never went away. Angel was one of the fragrances that confirmed the trend. Everybody wanted to smell yummy and attractive with a big sillage,” Ulrich Lang, founder of Ulrich Lang New York, tells BeautyMatter. “This current trend of gourmands was probably accelerated by all these crises in the world because they want to have something that's really cozy and cocooning.”
— Read more in Will Gourmand Fragrances Hit Sugar Peak? at BeautyMatter.
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A spot for the Anna Sui Wild Wonder collection. Below the jump, the spot for Fantasia Rose.
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A spot celebrating 155 years of Penhaligon's.