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Caron has named Louise Turner its new perfume creation lead.
“This partnership not only fuels my passion for fragrance creation, but also opens the door to a new wave of creativity,” said the Givaudan perfumer in a statement. “Together, we will blend tradition with innovation, creating scents that resonate with the heart and soul of the brand while pushing the boundaries of what’s possible in perfumery.”
— Read more in Caron Names New Perfumer at Women's Wear Daily via Yahoo!Life.
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French Formula One driver Pierre Gasly for Givenchy Gentleman Society Ambrée. Below the jump, the bottle porn / materials spot.
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From a young age, I wanted to be in the industry. France in the 80s was a time of mesmerising fragrance advertising campaigns. I would wait on Wednesdays for the person changing the posters at the bus stop, begging him to let me keep the fragrance ones. I was fascinated by them. I thought I wanted to invent the image, I suppose to be within the marketing team (though at the time I didn’t know what that was).
— Perfumer Céline Barel, quoted in “It’s important to me as a perfumer to work on meaningful projects.” Céline Barel on the years-long creation of Aesop Aurner at Russh.
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The spot for Serge Lutens Le Perce-vent.
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Before Olofsson started his research, he “viewed the sense of smell as a simple passive system” in which airborne molecules attach to mucosa in the nasal cavity, setting off a biological chain reaction that leads to a smell sensation in the brain. Now, he realises, “olfactory processes start not in the nose but in the brain, even before the odour molecules reach their destination. Olfactory processes are shaped by expectations and experiences.”
— The Financial Times, on the new book The Forgotten Sense: The New Science of Smell by Jonas Olofsson. Read more in The Forgotten Sense — why do we underestimate the power of smell?; hat tip to Kevin!
Florian Mormann, lead author on the study, told Salon in a video interview from Bonn that “the surprising finding to us was that we found cells that responded both to an odor and to the picture … of an object that is associated with the odor. For example, the smell of a banana, the picture of a banana and the written word ‘banana.’”
— Read more in In the brain, smell and sight are closer friends than we thought at Salon.