A quick spot for Bvlgari Le Gemme Amunae.
Grandma was onto something
For a while, it seemed like the best compliment you could give a rose perfume was that it’s for people who don’t like rose. “This isn’t your grandmother’s rose perfume,” they promised. But as it turns out, grandma was onto something.
— Read more in Reinventing the Rose: The Scents Seducing a New Generation at InStyle.
A profound loss of smell
Now surgeons at University College London Hospitals NHS Foundation Trust (UCLH) have cured a dozen patients, each of whom had suffered a profound loss of smell after a Covid infection. All had experienced the problem for more than two years and other treatments, such as smell training and corticosteroids, had failed.
— Read more in Patients with long Covid regain sense of smell and taste with pioneering surgery at The Guardian.
A slowdown was inevitable
Puig’s fragrance division saw a drop from 40 per cent growth in 2022 to 17 per cent in 2023, then down to 13.6 per cent in 2024, on a reported basis. Estée Lauder Companies reported a sharp decline in fragrance growth: 30 per cent in 2022, flatlining in 2023 and up 1 per cent in 2024. Coty fared slightly better, with reported growth declining from 18 per cent in 2022 to “low teens” in 2023, before a modest rebound to “mid teens” in 2024. [...] “After years of heightened investment, a slowdown was inevitable,” says [Aishwarya] Rajpara.
— Read more in How beauty should prepare for a fragrance slowdown at Vogue Business.
Echo of the earth
A spot for Terre d’Hermès Intense.