Roses, for Creed Eladaria.
Is your fragrance extreme enough
Is your fragrance extreme enough? Concentrated scents with language like extrait and intense are suddenly overtaking the market. “It makes me think about fashion now,” says Delphine Jelk, who won a Fragrance Foundation Award last year for her work with Guerlain. People will spend “more than a thousand dollars on a pair of sneakers or jacket” and style it with H&M or Zara, and “it’s a bit the same with perfume,” she says.
— Suddenly, really? Read more in How Extreme Is Your Fragrance? at Vogue.
A little more
Belgian singer and actress Angèle for Chanel Chance Eau Splendide.
2025 Lifetime Achievement Perfumer Award
Givaudan, the global leader in Fine Fragrances, is proud to announce that Daniela Andrier, Master Perfumer, will be awarded the prestigious 2025 Lifetime Achievement Perfumer Award by The Fragrance Foundation USA in June. This distinction recognises Daniela’s extraordinary talent, her significant contributions to the world of perfumery as well as her magnificent fragrance creations.
— Read more in Givaudan’s Daniela Andrier will be honoured with the renowned Lifetime Achievement Perfumer Award by The Fragrance Foundation USA at Givaudan, or see Ralph Lauren, Givaudan’s Daniela Andrier to Be Honored at 2025 Fragrance Foundation Awards at Women's Wear Daily via Yahoo.
23%
But going for more niche trappings also means competing with the true indie brands, whose more unique scents have been taking market share from conglomerate-backed releases. According to March data from Nielsen IQ, indie brands now command 23% of the U.S. fragrance market, versus conglomerates’ 77%. That’s compared to 19% in 2023.
YSL is betting that Muse, with its distinct ink note, can attract a consumer looking for a more daring scent profile.
— Read more in Inside Yves Saint Laurent’s new fragrance strategy at Glossy.