Giselle and Enzo Vogrincic in a new spot for Loewe Paula's Ibiza Cosmic.
Old news
Shares of LVMH plunged 7.8% on Tuesday, losing its position as the world’s largest luxury firm to rival Hermès after an unexpected decline in first-quarter sales. LVMH reported a 3% year-on-year fall in first-quarter sales in a trading update published shortly after the market close on Monday, missing consensus analyst expectations for slight growth.
[...] LVMH shares on course for the worst session since March 2020. A 0.2% increase in the share price of Hermès saw the Birkin bag-maker’s market capitalization surpass that of LVMH.
— I meant to post this news when it came out in mid-April but I didn't! If you still want to know, read more in Luxury LVMH dethroned by Hermès as world’s most valuable luxury stock after sales miss at CNBC, or see LVMH perfume and cosmetics sales remain flat at The Industry.
Particular dynamism
On Thursday, Amouage, the luxury perfume line based in Oman, reported a 48 percent increase in sales in its first quarter, reaching $100 million in retail sales. Growth was led by its 17 owned boutiques, which lifted 75 percent, while e-commerce and travel retail increased 52 and 49 percent respectively.
[...] Amouage noted particular dynamism in the US, where sales increased 41 percent, and became a top ten fragrance brand in the department store Neiman Marcus this year, whilst also climbing the rankings in SKP in China and Harvey Nichols in Saudi Arabia.
— Read more in Fine Fragrance Brand Amouage’s Sales Lift 48% at Business of Fashion.
Shrugging off current market anxieties
Carolina Herrera's Good Girl and Jean Paul Gaultier's Le Male were standout performers for prestige, and demand for Byredo’s Blanche Absolu supported Puig’s niche fragrance arm.
Shares in the Barcelona-based company also jumped by a modest 2.7% in early trading on 28 April as it bucked a recent downturn in demand for luxury beauty businesses.
Puig saw a notably strong performance in the US, reporting 11.5% growth in the market, equally shrugging off current market anxieties in the wake of the US tariff hikes.
— Read more in Puig upbeat as first quarter revenues top €1.21 billion at Cosmetics Business.
Everybody needs something
The spot for Louis Vuitton eLVes.