From Bvlgari, a spot for the newly repackaged (and reformulated) Eau Parfumée au Thé Vert and Eau Parfumée au Thé Blanc.
Booming
The fragrance industry is booming. Men are moving beyond inexpensive aftershaves to invest in premium scents. Gen Z consumers are driving sales by “cocktailing” multiple fragrances to create unique blends. Meanwhile, influencers are making it trendy to buy high-quality dupes of luxury brands. Even the proliferation of GLP-1 weight loss medications are providing a sales bounce.
— Read more in Scents of Change: Generation Z and Men Drive Fragrance Boom at U.S. Chamber of Commerce.
A 6% decline
On May 6, 2025, Coty announced the financial results for the first nine months and third quarter of fiscal year 2025, ending March 31, 2025. According to the report, net revenue for the third quarter of the fiscal year was $1.299 million, a 6% decline from the previous year period. Prestige net revenue over this period was $829 million with a 4% decrease and consumer beauty net revenue was $470 million with a 9% decrease. The company attributes these decreases to headwinds caused by fluctuations in exchange rates.
— Read more in Coty Reports Third Quarter Financial Results, Shares Multi-Pronged Plan for 2026 and Beyond at Perfumer & Flavorist.
As radically fresh as it is surprisingly elegant
Chinese singer-songwriter and actor Cai Xukun aka KUN for Mugler Cologne.
A high-growth paradise
Maison Francis Kurkdjian’s flagship store closure in Nanjing’s Deji Plaza mall has become a telling metaphor for the shifting tides of niche fragrance brands in China. Once hailed as a crown jewel of LVMH’s ultra-premium fragrance portfolio, the closure (the brand maintains a presence in SKP and duty-free counters) speaks volumes about the mounting pressures brands now face in what was once a high-growth paradise.
— Read more in ‘Eau de exit’: Why Aesop, MFK are shuttering stores in China at Jing Daily.