A very brief spot for Jean Paul Gaultier Le Male Elixir Absolu.
The Damask rose
Mild temperatures, steady sunlight, and low humidity make the fields around Kalaat M'Gouna a perfect cradle for growing its signature flower: the Damask rose. Abundant precipitation and several desert downpours this year have bestowed Morocco with an exceptional yield of the flower, used for rosewater and rose oil.
Pink and pungent, the roses are set to come in at 4,800 tons this year, a bloom far beyond the 2020-2023 average, according to the Regional Office for Agricultural Development, in nearby Ouarzazate.
— Read more in The desert blooms, roses perfume the air and a Moroccan town comes to life at The Atlanta Journal-Constitution.
Star Oud
The spot for Montblanc Star Oud.
Signs of softening
Sales of fragrance — the surprise hero category for beauty since the coronavirus pandemic began — are definitely showing signs of softening. But by how much is the question.
A raft of companies’ recent first-quarter 2025 earnings are giving a clue, as consumer confidence wanes and purse-strings tighten amid today’s fraught geopolitical and social scene. That is being buffeted by trade wars, military wars and rollercoaster-like stock markets, among other quickly changing, negative phenomena.
— Read more in Fragrance Sales Are Softening — but by How Much? at Women's Wear Daily.
Tea x 2
From Bvlgari, a spot for the newly repackaged (and reformulated) Eau Parfumée au Thé Vert and Eau Parfumée au Thé Blanc.