• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives
Browsing by category: perfume in the news

Huffing perfume to evoke vivid memories

Posted by Robin on 4 June 2025 2 Comments

Mark (Tim Heidecker), a frustrated playwright grappling with creative stagnation, discovers an unusual escape from his current reality — huffing perfume to evoke vivid memories of his Italian summer vacation. What begins as nostalgic reminiscence quickly spirals into obsession as Mark becomes consumed by the sensory high of the past, neglecting his current life and relationships. His desperate quest leads him to seek help from an eccentric perfumer (Kevin Kline), who bursts into spontaneous song while concocting custom scents in his lab, pushing Mark further into his fragrant fantasies.

— The movie synopsis for Fior Di Latte at the Tribeca Film Festival, found via Women's Wear Daily.

The kids

Posted by Robin on 4 June 2025 Leave a Comment

At 18.04 percent, Parfums de France ranks as the number-one fragrance seller by audience of 13- to 17-year-olds. It is similarly known for fragrance samples, but also offers full-size bottles of scents from brands ranging from BDK Parfums to Parfums de Marly at a discount.

— Read more in The Kids Are Buying Luxury Niche Fragrances on Websites You’ve Never Heard Of at Women's Wear Daily.

Bleu

Posted by Robin on 3 June 2025 3 Comments

A quick spot for the new Bleu de Chanel All-Over Fragrance Balm.

I’ve been wearing it for 20, 25 years

Posted by Robin on 3 June 2025 2 Comments

I’m just heartbroken because they stopped making it. I’m not a big perfume person, but I’ve been wearing it for 20, 25 years, and all of a sudden they’re putting it in the vault. And there’s really not much to say except that I just loved it.

— Kyra Sedgwick on Fleur de Thé Rose Bulgare by Creed. Read more in Kyra Sedgwick Wants More Middle-Aged Sex Onscreen at The New York Times. Hat tip to AnnE, who has been trying to manage her internet time but sends her regards to all! 

Sales rebound

Posted by Robin on 31 May 2025 Leave a Comment

After a surprising tumble in Q4, Ulta Beauty’s sales rebound with growth across fragrance, body care, and sun care.

The retailer reported its Q1 2025 results on Thursday which include a 4.5% net sales increase to reach $2.8 billion for the quarter, up from $2.7 billion year-over-year.

— Read more in Ulta Beauty sales rebound with a 4.5% jump for Q1 as fragrance soars, skin care and makeup land flat at Glossy.

« Newer articles
Older articles »

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

6 January ~ damage poll

31 January ~ winter reading poll

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2026 Now Smell This. All rights reserved.