A quick spot for Diptyque's Summer collection 2025.
Smell like a dirty pond goblin if you want
Much of the messaging in the perfume landscape has been aspirational, [Na-Moya] Lawrence explains. “‘I’m in Paris and I’m a sexy lady,’” she says, mimicking the traditional advertising. “That’s all great, but now you can smell like a dirty pond goblin if you want. And that’s cool.”
— Read more in Forget ‘sexy Paris lady’ scents. This L.A. duo creates unisex perfumes that make you feel things at Los Angeles Times.
Harvested under the Italian sun
A spot for Acqua di Parma's La Riserva trio.
One of the cardinal points
Perfumer Francis Kurkdjian on Dior Les Récoltes Majeures La Rose. (In French, but you can load an auto translation in the subtitle option under CC below.)
Ten times higher
Cash is not the only currency spent on niche fragrances, which often need time to mature. Amouage’s approach to the aging process makes liberal use of both, which chief creative officer Renaud Salmon said is a non-negotiable part of their process...
Since this step ties up working capital by requiring storage space, and results in inventory remaining unsold for months, it pushes up the cost of the perfume, as does Amouage’s propensity to offer higher concentrations of fragrance concentrate than most houses, with some going up to 30 percent or more.
“From my experience creating for other luxury brands, this number is at least ten times higher than what is typically allowed,” Salmon said.
— Read more in How Niche Perfumers Pay to Win at Business of Fashion.