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Kobo’s tomato candle received nearly unanimous positive reviews from each and every tester—a rarity in our taste tests. On first sniff, Wilder declared that it smelled like an heirloom tomato, the kind of uncanny specificity of smell we were looking for. Kelsey went so far as to describe it as “like cutting a tomato off the vine and sticking your nose in it.”
— Read more in We Gave 9 Tomato-Scented Candles the Smell Test—This One Was the Best at Bon Appétit.
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Great news, fam — the rotting stench of death will be coming to Golden Gate Park soon!
The San Francisco Conservatory of Flowers announced Tuesday that its magnificent corpse flower, named Chanel (no relation to the perfume), is beginning to bloom and is set to reach peak stinkiness within a week.
— Read more in A corpse flower will soon make you want to puke at the Conservatory of Flowers at The San Francisco Standard.
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The global fragrance market is the biggest it has ever been and still growing; it is set to generate revenue of about £45bn in 2025, according to Statista. The UK market alone reached £1.74bn in 2024 and, if growth continues apace, will top £2bn by 2029 according to a 2024 Mintel report. This growth is driven by gen Z and millennials, who have formed a unique relationship with fragrance due to social media and Covid isolation – PerfumeTok drove 45% of social media scent sales in the US by 2023. Instead of a dab behind the ear, they prefer scent layering – wearing two or more perfumes at the same time – and scent wardrobing (matching fragrances to different occasions).
— Read more in ‘Smellmaxxing’ and ‘frag heads’: how the gen Z perfume boom came up roses for indie brands at The Guardian.
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A spot for Jo Malone Raspberry Ripple.
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A recent study published in Current Biology has found that animals living at elevations of 1,000 meters and higher have a reduction in genes related to smell and a smaller olfactory bulb than similar low-altitude species. [...] Scientists found a 23% reduction in genes related to smell and an average of an 18% size reduction of the olfactory bulb, a kind of smell processing center located in the brain.
— Read more in Animals living at higher elevations found to have decreased sense of smell at Phys.org.