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Very faint substances

Posted by Robin on 16 July 2025 Leave a Comment

But what we found when we tested them on very faint substances is that they perform just as well as the control group, but they reacted very strongly to the smells when they were there.

So it was not about being able to smell smells that they couldn't smell before, but they reacted completely different. So it was more on a reactivity level, and that is thought to be protective of the child.

— Jonas Olofsson, professor of psychology at Stockholm University and director of the Sensory Cognitive Interaction Lab, on his research on pregnant women, from the transcript of the radio broadcast Week of Wonder: 'Vivaldi smells like breakfast sausage' at WBUR.

It’s very crazy

Posted by Robin on 15 July 2025 2 Comments

[Perfumer Suzy le Helley] says she’s been asked to make perfumes with concentrations around 50 percent of late. “It’s very crazy,” she admits, “and it definitely affects the way you are formulating, because the regulatory impact is much more difficult. You can’t use some raw materials that you use in normal concentration. And it’s not the same evaporation, when you put more concentrated fragrance on your skin. It’s evaporating more slowly because the oil tends to retain on the skin longer.”

— Read more in That Perfume Is Very Strong—and That’s the Point at W Magazine.

Sales of fragrances costing €150 or more

Posted by Robin on 11 July 2025 2 Comments

Beauty industry data specialists Circana noted that sales of fragrances costing €150 or more were up 32% in 2024 to €653 million (compared to +8% growth for total fragrance).

In 2024, the body sprays market doubled in Europe – growing by 107% to a value of €265m – with Sol de Janeiro as the top-selling brand.

— Read more in From yuzu to neuroscience & cigarettes: fragrance innovation trends to watch at Cosmetics Design Europe.

It will smell marvellously

Posted by Robin on 10 July 2025 Leave a Comment

The [British Library] would be putting on display a thirteenth-century edition of a remarkable Latin manuscript called “De Ornatu Mulierum,” a compendium of beauty and hygiene advice for women. [Tasha] Marks had obtained ingredients listed in the manuscript to re-create the smell of a breath freshener and of a hair perfume that would have been applied as a powder, like dry shampoo. (“Let her make furrows in her hair and sprinkle on the aforementioned powder, and it will smell marvellously.”) The text didn’t offer exact recipes—no proportions were provided—so there was an element of improvisation, allowing Marks to act as both historian and artist.

— Read more in Remembrance of Scents Past: At museums, curators are incorporating smells that can transport visitors to a different time at The New Yorker. (Sorry, the Medieval Women: In Their Own Words exhibit ended in March, but you can read more about it here or see a review at The Guardian.)

Differences in olfactory perception

Posted by Robin on 9 July 2025 2 Comments

Though the main goal was to collect data, [Antonie] Bierling and her team did some analysis and drew a core conclusion: “The most crucial finding of this data set is really to appreciate that there are differences in olfactory perception,” she said. For example, around 250 participants described benzyl acetate as smelling like nail polish remover; around 170 others said it smelled like a banana or other fruits.

“Both are actually correct,” she said. “This is actually, in my opinion, not just noise.” Benzyl acetate is present in both nail polish remover and bananas, and “humans get to know a molecule in a certain context."

— Read more in How Smell Guides Our Inner World at Quanta Magazine.

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