Sam Wonder, who reviews perfume on the YouTube channel My World of Fragrance, talks to Lush perfumer Emma Dick, plus Agnes Gendry-Hearn and Gabbi Loedolff from the Lush buying team, about the new Shade perfume. (About 30 minutes)
The most calming, cooling, sweet scent
It depends on what kind of love you’re talking about. But I think real love — not lust, not passion, but just love — smells like fresh lilacs. It’s the most calming, cooling, sweet scent. They smell alive, but also soft, and you just don’t want to be away from it.
— Alia Raza of Régime des Fleurs on the smell of love. Read more in The Perfumer Whose Sheets Smell Like Rose Water at The Cut.
#crossintotheextreme
Zoë Kravitz for Yves Saint Laurent Black Opium Extreme.
History of this rare essence
The history of this rare essence begins where it was first harvested: the Italian countryside. Just beyond the tiny village of San Polo (about a 30-minute drive from Florence) sits the Pruneti Farm. Surrounded by steep hillsides purpled by blossoms, the mill has been operational for nearly two centuries. Today, brothers Paolo and Gionni Pruneti are dedicated to preserving the traditional methods of orris extraction, a costly, labour-intensive process passed down from generation to generation.
— Read more in Orris: The world’s rarest perfume ingredient at BBC.
English Pear & Freesia
A spot for Jo Malone English Pear & Freesia (which, by the way, is now widely available in a limited edition fluted bottle, sold in 3 sizes).