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Browsing by category: perfume in the news

A robot will fetch the fragrance matching your olfactory profile

Posted by Robin on 28 September 2021 2 Comments

Exhibits tackle questions like: How do the industry’s top “noses” create scents? Why was the original Eau Sauvage by Edmond Roudnitska such a popular bestseller? How is smell linked to memory? The answers are inside the stately mansion that was once the residence of the Roederer Champagne family, and more recently, Christian Lacroix’s maison de couture. At the end of the visit, a robot will fetch the fragrance matching your olfactory profile in the museum's gorgeous store.

— A new Grand Musée du Parfum will open in Paris this December (the last one closed in 2018). Read more in A Sneak Peek at Paris's New Grand Musée du Parfum at Condé Nast Traveler. Update: Nope, my mistake, still closed!

#RevealYourOwnLight

Posted by Robin on 27 September 2021 2 Comments

The spot for Elie Saab Le Parfum Lumière.

Fjord and tonka sparkle

Posted by Robin on 24 September 2021 3 Comments

A spot for Memo Flåm.

A futuristic immersive experience

Posted by Robin on 24 September 2021 2 Comments

To launch Phantom in the UK, Impero has conceived a futuristic immersive experience set within a spaceship that will land in London's bustling Spitalfields. Inside Paco Rabanne will host "The future of fragrance", a digital exhibition where six digital artists have created works inspired by the fragrance. Exhibits include a cosmic garden and a breathing computer-generated sculpture. The build is by experiential agency Bearded Kitten.

— Read more in Paco Rabanne hosts digital art exhibition inside a spaceship at Campaign.

Fairy Love

Posted by Robin on 22 September 2021 Leave a Comment

A spot for Escada Fairy Love.

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