A spot for Atelier Cologne's holiday 2021 collection.
Crappy, lazy work
The rap mogul recalled the moment he learned his cologne, Gold Jay Z, hit the shelves of a Superdrug, a UK-based drugstore. “It’s crappy, lazy work,” the “99 Problems” rapper testified during his second day on the witness stand in perfume company Parlux’s lawsuit against him. [...]
In an email shown to the jury, the rapper also ripped a commercial that Parlux made for the fragrance, which depicted liquid gold being dripped on a woman’s body, as “B rate.” “Pretty much like all of their ideas — lazy,” he testified of the commercial.
— Jay-Z testified for a second day in Parlux vs Shawn Carter. Read more in Jay-Z calls perfume company’s work ‘lazy,’ ‘crappy’ at contract trial at New York Post.
Capturing the sensuality of the American West
First, cowboy + cowgirl, for Tom Ford Ombré Leather Eau de Parfum and the newer Parfum. Below the jump, the Tom Ford voiceover version.
For a few years it was the warmth and comfort of Le Labo Santal 33
For a few years it was the warmth and comfort of Le Labo Santal 33, a scent that quickly became the talking point of various Fashion Weeks from London to Paris. It wafted around backstage and along front rows, captivating an entire generation. Before that, Viktor & Rolf’s sugary, amber-laced Flowerbomb lit up the planet, and don't forget Byredo’s woody, aromatic Gypsy Water. [...]
Now? We’re all going crazy for Baccarat Rouge 540, created by Francis Kurkdjian...
— Read more in The Story Behind The Most Popular Perfume On TikTok (& Everywhere Else RN) at Refinery29.
I wanted great products
Carter almost seemed to enjoy a moment, mid-afternoon, when Viola read aloud a 2014 email in which the rapper had written that “the partners” on the perfume release “suck.” The star was quick to tell the court (twice) that “the partners” referred to Parlux. “I wanted great products and these guys didn’t understand,” the star added. “It was so frustrating working with them.”
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Adding insult to alleged injury, the fragrance company said the rapper rejected a design for a Gold Jay-Z bottle with an 18-karat gold exterior that was worth over $20,000, but that he pocketed the prototype.
— Parlux vs Shawn Carter gets going. Read more in Jay-Z Testifies in Perfume Lawsuit: ‘You Have Me on Trial for Something I Didn’t Do’ at Rolling Stone.