A holiday spot from Guerlain.
Normal usage
According to a newly released NPD Fragrance Consumer Study, most U.S. consumers who wore fragrance less often in 2020 have returned to their normal usage.
In fact, nearly one-third of consumers are buying fragrances for themselves more often these days, and three out of four consumers feel that fragrance helps lift and enhance their moods or bring back memories of happy times, places and experiences. According to the NPD data, this sentiment is stronger among Millennials, who are growing even more engaged with the category and are willing to pay more for scents they really like.
— Read more in Consumers Clamor for Fragrance as We Enter the ‘New Normal’ at Beauty Packaging.
The True Story of Amouage
A six+ minute history of the Amouage brand.
Dirty gym sock
“It’s like a dirty gym sock,” said Jacob Avery, a Carson resident and football coach at Banning High School in Wilmington, chuckling. “I don’t know; it’s like an unclean locker room.”
Resident Sarah Fong popped a menthol cough drop into her mouth to combat what she described as the stench of dead fish and dirty diapers.
— It's not entirely clear if the smell in Carson, California is still as bad as it was in October (although note that in early November, the town asked for Federal help with the issue) but regardless, it's now one for the books. Read more in ‘What’s that smell?’ Carson joins Southern California’s fraternity of stank at Los Angeles Times.
The ABC Dior, letter M
Dior presents the letter M, for Miss Dior. Then below the jump, Dior Beauty’s spot for Holiday 2021, The Atelier of Dreams.