The Northern Lights, for Issey Miyake Nuit D’Issey Bois Arctic.
The age of wisdom
A spot for Courrèges Slogan.
Maybe this is the one
Even though the Byredo collection contains a multitude of cult fragrances such as Gypsy Water and Bal d’Afrique, Gorham famously does not wear fragrance himself. “Well, I wear them during the creation process,” he admits, claiming he does not have favourites. ”I love them all individually, for different reasons. I have unique relationships with them, but Mumbai Noise is quite dear to my heart. It represents more of a tangible part of myself, whereas some of the others are projections or from other experiences. This is truly connected to myself and my family. Maybe this is the one.”
— Ben Gorham of Byredo talks to Vogue India about Mumbai Noise. Read more in ‘Mumbai Noise’ is perfumer Ben Gorham's olfactory ode to his Indian roots.
Providing a flowering crop for a sustained period of time
“It’s a flower that flourishes for seven to ten days a year, once a year. But to extract from it takes two to three months, so you don’t have enough biomass to make the essential oil to create a natural compound of lily of the valley to use in perfume,” says Dreyfus.
Perfumes have, therefore, only ever contained synthetic reconstructions of lily of the valley. In its vertical farm, Jungle can stagger the flourishing period of different plants, providing a flowering crop for a sustained period of time.
“The extracts have already been sold and they’re being tested as we speak in a perfume recipe,” Dreyfus says.
— That's Gilles Dreyfus, founder of French vertical farming company Jungle. Jungle is collaborating with Swiss fragrance house Firmenich to grow flowers for perfume. Read more in Vertical farming wants to save perfume from climate change at Sifted. (More: Firmenich puts faith in vertical farming with Jungle partnership at Cosmetics Business; Firmenich Announces Sustainable Innovation Partnership with Jungle: Launches World First with Muguet Firgood at PR Newswire.)
A molecule expressed by the human body that influences human behavior
Researchers have identified an odorless compound emitted by people—and in particular babies—called hexadecanal, or HEX, that appears to foster aggressive behavior in women and blunt it in men. “We cannot say that this is a pheromone,” says study author Noam Sobel, a neuroscientist at the Weizmann Institute of Science. “But we can say that it’s a molecule expressed by the human body that influences human behavior, specifically aggressive behavior, in a predicted manner.”
— Read more in Chemical emitted by babies could make men more docile, women more aggressive at Science.