First up, Tom Holland for Prada Paradigme (director’s cut, 2 minutes). Below the jump, Emma Watson shows you how easy it is to refill your bottle of Prada Paradoxe.
Fragrance marination
TikToker @earthlingsabi, who catapulted this viral trend, posted a video dousing her white shirt in Tom Ford’s Lost Cherry Perfume. “Fragrance marination is a novel concept to me as well,” says Maxime Exler, fine fragrance perfumer, Mane Shanghai. “Essentially, you spritz the scent onto your garments, store them in a closed environment (like a ziplock bag) overnight, and then wear them the next day.”
— Read more in TikTokers Are Marinating Their Clothes in Perfume – But Should You? at Vogue Arabia.
Feel more
Austin Butler for Yves Saint Laurent MYSLF L'Absolu.
Well-received
Luxury fashion label Hermès has reported that its Q2 earnings showed a 9% year-over-year increase in sales, continuing to demonstrate its strong performance amid the luxury sector’s ongoing sales slump. The Birkin bag maker claims that its recent price increase strategy has been well-received by its customer base, enabling the company to pass on controversial US duties to its affluent clientele.
— Read more in Hermès Keeps Flying Higher Reporting 9% Sales Jump at Hypebeast.
Shares dipped 4 percent following the announcement, reflecting broader investor caution amid a decline in entry-level luxury. Sales in Hermès’ silk and beauty departments fell by 4 percent, and executive chairman Axel Dumas noted a decline in aspirational shoppers and first-time clients.
— Read more in Hermès Bucks the Luxury Downturn With 9% Sales Growth in Q2 at Robb Report.
Seven new genetic regions associated with our ability to perceive odours
How we smell is not just a matter of taste – it’s also influenced by our genes. An international team of researchers led by scientists from Leipzig University has conducted the largest genetic study to date on the human sense of smell. Researchers at the Institute for Medical Informatics, Statistics and Epidemiology (IMISE) identified seven new genetic regions associated with our ability to perceive odours. In the long term, the findings could help improve understanding of olfactory disorders and enable earlier detection of diseases.
— Read more in Seven New Genetic Regions Associated With Our Ability to Perceive Odors at Technology Networks.