A quick spot for Yves Saint Laurent Black Opium Illicit Green.
The next wave
Perfume for the longest time was really the attainable luxury end of a luxury brand. And now I really think that that ideology for a certain group of people has faded, and the idea that the fragrance is made from better materials and it also, by the way, can help you relax, I think this is really the next wave of what we're seeing in personal wellness.
— Perfumer Douglas Little of Heretic, quoted in Inside the Murky World of "Functional Fragrance" at Allure.
One of these days, part 9
Boots made for walking, now with more roses, for Guerlain La Petite Robe Noire Rose Rose Rose.
Every three seconds
The bestselling perfume worldwide is in fact a men’s fragrance. A bottle of Dior’s Sauvage was sold every three seconds in 2021, making it the bestselling perfume in both the male and female categories.
This is the first time a men’s fragrance has taken the worldwide first place spot. However, since its initial launch in 2015, it has seen continued success globally.
— Read more in The bestselling perfume worldwide has been revealed and it’s a surprising one at Marie Claire UK.
The woman you don’t see
Model Malika El Maslouhi in a spot for La Perla Signature.