Emma Roberts and Bruna Marcheini for Boss Alive Intense.
A wellness provider
We have moved pretty far away from the superficial, social role that fragrance has had over the last 200 years. Scent has gone back to being used, as it was thousands of years ago, for health and healing; people are expecting much more from it. Over the last two years, 80% of the people we’ve surveyed have said they want emotional and physical benefits from scent; they are using it as a wellness provider.
— Psychologist Dr Céline Manetta of International Flavors & Fragrances, quoted in The importance of fragrance after the pandemic at Good Housekeeping.
The world has always been our garden
A spot for the newly repackaged Aqua Allegoria line from Guerlain, including the latest, Nerolia Vetiver. Below the jump, interviews with perfumers Delphine Jelk and Thierry Wasser.
It helped make niche relevant
What started as a candle has become one of the most “cultish fragrances of all time,” said a voter. “The first big iconic niche fragrance,” said another. “It helped make niche relevant and was the fragrance for all Millennial opinion leaders for over 10 years.”
— Women's Wear Daily lists The 100 Greatest Fragrances of All Time (as voted on by beauty industry insiders). No 1 is the obligatory Chanel No. 5, but No 2 might surprise you: Le Labo Santal 33.
$4.5 million in royalty claims
Jay-Z is entitled to over $4.5 million in royalty claims against a perfume company that dragged him to trial last year, an appellate court ruled Thursday.
Perfume company Parlux filed a $68 million lawsuit against the “Empire State of Mind” rapper in 2016 accusing him of failing to uphold his end of a 2012 contract to promote his eponymous fragrance – Gold Jay Z.
— Read more in Jay-Z entitled to over $4.5 million in royalties in perfume dispute lawsuit at Page Six.