From Goutal, a new collection: Les Parfums de Géraldine, which includes the new Folie D’Un Soir plus the fragrances from the former Oiseaux de Nuit collection (Tenue de Soirée, Nuit et Confidences and Étoile d'une Nuit).
The most extra trash bag ever
Looking to show off how strong and fabulous you are? Glad’s new ForceFlexPlus, a pink, cherry blossom-scented bag, may be just the right way to go.
It’s the star of the brand’s latest campaign with FCB, which calls the new product “the most extra trash bag ever.”
Read more in Glad is making a very big deal about this pink trash bag: Brand goes ‘extra’ to promote its ‘cherry blossom’ offering in campaign from FCB at Ad Age, or see the video below the jump…
Raw material splendor
A spot for Givenchy Gentleman Reserve Privée.
Night Collection
A spot for the Jo Malone Night Collection.
More than doubled in the number of units sold
Fragrance sales have boomed through the pandemic, fueled by robust demand for higher-priced eau de parfums --— perfumes with a higher percentage of fragrance oils that make the scent last longer once applied. Looking at perfumes alone (excluding home scents), sales last year surged 52% over 2020.
In the category, fragrances priced over $175 more than doubled in the number of units sold 2021, the report said.
— Read more in The surprising reason perfume prices are skyrocketing at CNN Business.