Timothée Chalamet and perfumer Olivier Polge, for Bleu de Chanel L'Exclusif.
A trend of reviving all brands
“In luxury, in particular, there’s an emphasis on longevity,” said Ariel Ohana, managing partner of investment bank Ohana & Co. “There’s a trend of reviving all brands. The first wave, even before fragrance, was in leather goods. And I think a lot of what we’re seeing in fragrance is actually inspired by what’s been done in leather goods, and some successes.”
— Read more in What’s old is new again: Why centuries-old fragrance brands are undergoing a revival at Glossy.
Two million date palm fronds
Step into the UAE pavilion at Expo 2025 Osaka, and the first thing you notice is the scent. It's warm, earthy and oddly nostalgic. This is not a man-made fragrance, but something organic and real.
For Emiratis, it evokes the memory of drying dates in the summer. For Japanese visitors, it is something comforting and familiar, even if they cannot quite place it, says Shaikha Al Ketbi, the UAE Pavilion's creative director.
[...] The pavilion is built from about two million date palm fronds, arranged into 90 towering columns.
— Read more in How two million palm fronds create UAE pavilion’s unique scent at Expo 2025 Osaka at The National.
Back to my childhood bedroom
One sniff of Gap Dream brings me back to my childhood bedroom. It’s 1996, and I’m poring over the latest issue of Tiger Beat magazine with my best friend Diana, debating which floppy-haired teen dream we want to marry. (Hi, JTT!) For those of you who, like me, have been holding onto your Dream fragrances for more than 20 years—occasionally spritzing those frosted bottles for a trip down memory lane—you’ll be thrilled to know you can officially retire your old stock.
— Read more in Gap’s ’90s Perfumes Are Available for Purchase in 2025—If You Know Where to Look at Allure.
Millions
Today, there [are] only about 100,000 unique fragrances that have ever been made. I think there should be millions.
— Alex Wiltschko of Generation by Osmo, quoted in Can Scent-Generating AI Technology Democratize the Notoriously Exclusive Fragrance Industry? at Fashionista.