Adria Arjona meets perfumer Pascal Gaurin (and others) for Giorgio Armani My Way Floral. About 4 minutes.
A cult following
Puig has acquired a majority stake in Byredo, the luxury fragrance and lifestyle brand founded in Sweden that has built a cult following selling gender neutral fragrances in sleek packaging across upmarket department stores and boutiques globally.
Spanish conglomerate Puig, which owns Carolina Herrera, Nina Ricci, Paco Rabanne, Charlotte Tilbury and Jean Paul Gaultier as well as the fragrance licences of Christian Louboutin and Comme des Garçons, said it will support the direct-to-consumer brand as it develops its luxury positioning, according to a statement today.
— Read more in Puig snaps up majority stake in cool Swedish fragrance brand Byredo at Vogue Business, or see Good-Byredo? Puig Acquires Byredo For Estimated €1 Billion at Highsnobiety.
For successful living
Young people having fun, for D by Diesel.
Unpleasantness in the brain
"The representation of unpleasantness in the brain emerged earlier than pleasantness and perceived quality," said Project Associate Professor Masako Okamoto, also from the Graduate School of Agricultural and Life Sciences. When unpleasant odors (such as rotten and rancid smells) were administered, participants' brains could differentiate them from neutral or pleasant odors as early as 300 milliseconds after onset. However, representation of pleasant odors (such as floral and fruity smells) in the brain didn't occur until 500 milliseconds onwards, around the same time as when the quality of the odor was also represented.
— Researchers at the University of Tokyo used EEG to look at when and where odors are processed in the brain. Read more in Seeing how odor is processed in the brain at ScienceDaily.
We merged two arts
For me, perfumery is an art itself. In the '60s, a perfumer called Edmond Roudnitska said that perfumery is an art and it's between sculpture and music. It's like music because as perfumers we speak about notes, accords, and composition, and when we describe a perfume we can give them shapes. It can be a square, round, velvety, sharp, or metallic. Here we merged two arts: painting and perfume. Research has shown that you remember something better if you are smelling at the same time as seeing, so it's a good idea to combine the two.
— Puig perfumer Gregorio Sola on creating the fragrances for Museo Nacional del Prado's scented installation for the painting The Sense of Smell, by Jan Brueghel (see post from April). Read more in Gregorio Sola, Senior Perfumer At Puig, On Crafting Scents For Public Spaces at BeautyMatter.