Wearable digital “auras”

Posted by Robin on 13 June 2022 Leave a Comment

The Alphameta collab involves wearable digital “auras”, customised digital and physical scents, and NFT-connected near-field communication (NFC) tags on bottles. Working with Paris-based art directors M/M, Byredo and Rtfkt are visually rendering 26 ingredients that represent emotions (such as acuity, harmony, naivety and virtue). These will be treated as digital collectibles, and will come in limited quantities and wearable via Rtfkt’s “avatar ecosystem”, which include its CloneX avatars. More details on the launch will be announced in July.

— Read more in A perfume in the metaverse? Byredo and Rtfkt bet on visual “aura” at Vogue Business, or see RTFKT Teases New Web3 Fragrance Collaboration With Byredo at HypeBeast. (Or, see NFTs, explained at The Verge.)

The man your man could smell like

Posted by Robin on 10 June 2022 2 Comments

While Cari Casteel was watching Super Bowl ads about a decade ago, she didn’t expect to find the inspiration for her PhD thesis.

An Old Spice commercial played and “the man your man could smell like” catchphrase caught Casteel’s attention. Her mind wandered, and she started to think about what men usually smell like compared to what women usually smell like, and how personal care products help to construct those scents and connect with ideas about gender.

— Read more in An ‘olfactory identity’: UB researcher studies the history of deodorant at University of Buffalo News Center.

A very beautiful fragrance

Posted by Robin on 9 June 2022 Leave a Comment

So Spinnato asked Garland’s children what kinds of fragrances she liked. Her favorite, they told him, was the French perfume Ma Griffe, which was introduced by the Parisian designer Carven in 1946.

“It’s a very beautiful fragrance but it’s very female forward,” he says. “And kind of antiquated type of smelling.”

— Perfumer Vince Spinnato on working on a Judy Garland fragrance. Read more in Judy Garland’s 100th birthday: How her children commissioned a new fragrance in her honor at Los Angeles Daily News.