The spot for Wright No. 100.
Olfactory implants that restore smell
Currently there are few treatment options [for anosmia] available. A technique called olfactory training can help in some cases, and a number of approaches to repairing damaged olfactory tissues are being explored. However, a small but growing group of scientists is pursuing another avenue: olfactory implants that restore smell by bypassing the peripheral olfactory system and electrically stimulating the brain.
— Read more in Restoring smell with an electronic nose at Nature.
The whole marketing ideal has changed
When a new Yves Saint Laurent perfume came out in 2001, Tom Ford, the creative director of the house at the time, threw a sensational party at the Paris Stock Exchange, where he put a gaggle of practically nude models on display in a giant plexiglass container. The fragrance was called Nu, French for “nude.”
[...]An event like that seems unimaginable today, and not just because unchecked hedonism became taboo after #MeToo. The whole marketing ideal has changed: Most designers and brands aren’t using sex to sell perfume — and people aren’t buying perfume to have sex.
— Read more in When Did Perfume Stop Being About Sex? at The New York Times.
For a beautiful world
Franco-Japanese horticulturist Masami Charlotte Lavault and others in a spot for Flower By Kenzo L'Absolue.
A chicken scent in Vaseline
[University of Sydney ecologist Catherine] Price and her team ground-tested her theory, literally, by putting a chicken scent in Vaseline and spreading it across thousand-hectare sites where endangered shorebirds nested. Because the scent showed up before the birds, and because it was everywhere and so not a useful clue toward finding dinner, ferrets and stoats left the shorebird nests alone. Nest predation decreased more than 50 percent, an effect that lasted a month.
— Read more in What the nose doesn't know helps wildlife: Using olfactory cues to protect vulnerable species at ScienceDaily.