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Browsing by category: perfume in the news

Cool credentials and heavy marketing spend are no longer enough

Posted by Robin on 6 July 2022 2 Comments

Consumer preferences in the fragrance market are shifting once more. Cool credentials and heavy marketing spend are no longer enough. Instead, successful fragrances are emphasising innovation, tapping the wellness trend and promoting a commitment to sustainable values.

In the 2010s, celebrity-fronted perfumes and fashion house brands lost ground to a boom in niche perfumery as challenger brands such as Byredo and Le Labo became wildly popular. These brands defied the concept that fragrance giants could simply pay their way onto consumers’ dressing tables.

— Read more in What’s the next blockbuster fragrance brand? at Vogue Business.

Fleur du Desert

Posted by Robin on 5 July 2022 Leave a Comment

A spot for Louis Vuitton Fleur du Désert.

Enhance the volume of odor molecules

Posted by Robin on 5 July 2022 5 Comments

An international team of researchers has discovered an incredible way some viruses can alter the smell of their host in order to attract mosquitoes and spread to the next person. The study revealed Dengue and Zika viruses can alter a host’s skin microbiome to enhance the volume of odor molecules that draw in mosquitoes.

— Read more in How viruses can change your body odor to attract mosquitoes at New Atlas.

Bring back smells

Posted by Robin on 4 July 2022 Leave a Comment

But there are many nasal complexities to negotiate – as [Cecilia] Bembibre points out: “It is really hard to get the information you need to bring back smells.” Her own chemical work has reproduced the scent of a 1750s potpourri at Knole – the ancestral home of the Sackville-West family in Kent – a description of which appears in Virginia Woolf’s novel Orlando.

She has also reproduced the smell of the library at St Paul’s Cathedral in London by extracting detectable elements from the air in 2017, before it was refurbished. She then invited a specialist perfumer, Sarah McCartney, to attempt to create the same olfactory experience based only on her instincts about its components.

— Read more in A nose for history: academics recreate lost smells from the past at The Guardian.

Create the extraordinary, again

Posted by Robin on 2 July 2022 Leave a Comment

Willow Smith for Mugler Alien Goddess Intense. (I am pretty sure this is just the 2021 commercial, edited.)

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