A quick spot for Guerlain’s Bee Bottle by Inkman, followed (below the jump) by an interview with the artist.
Olfactory nomadism
The time has come for olfactory nomadism. Brands have understood this and are focusing on lightness, offering 30, 20 or 10 ml bottles. Smaller sizes are more suitable for consumers who regularly switch from one fragrance to another. A trend that is also in line with the layering trend, which is very much in vogue at the moment. [sic]
— News from the perfumery trade show Esxence, held last month. Read more in Fragrances: The main driving trends of the 12th edition of Esxence at Premium Beauty News.
Once I’d eaten the perfumed layer
And cocoa spritzed on salted caramel ice cream tasted like a shot of Baileys Irish Cream. Once I’d eaten the perfumed layer, the ice cream tasted like ice cream; a sensation so ephemeral I questioned whether those scented bites even really happened. The experience did make me want to buy more of Salt and Straw’s exceptional ice cream. So I guess, to [food designer Sarah] Masoni’s point, the marketing worked.
— Read more in Perfume for Ice Cream, Please Explain Yourself at Bon Appétit.
#DeclareYourScent
Another young people + plants + gift boxes video from Jo Malone.
Deeper than just a fragrance
That’s what I really loved about Good Fortune when Viktor&Rolf first approached me to work with them. The messaging behind it, it’s deeper than just a fragrance. It’s about your curiosity and your relationship with the universe, and how these little things that we do every single day—from washing our hair to moisturizing to spraying fragrance on our bodies—can really focus you and help bring out your individuality. I really love the effort that has gone even into the bottle, with the amethyst on top. The amethyst stone is traditionally associated with well-being and intuition.
— Read more in FKA twigs on Perfume as Spiritual Communion and the “Journey of Moving Forward” at Vanity Fair.