A spot for the limited edition flavored lip balm Thé à la Menthe d'Agadir from Byredo (also available in Bergamotte de Bahia and Camomille d’Anjou, $50 each).
A well-crafted play
Armani Beauty is betting that Regé-Jean Page can do for its perfume department what Johnny Depp did for Dior (without the controversy).
[...]Armani follows a well-crafted play in the advertising-driven world of fragrance, where a world-famous face can turn a fragrance into a blockbuster. Dior is a master of this strategy. Charlize Theron has served as the face of J’Adore Dior for two decades, Natalie Portman has held a similar role for Miss Dior since 2011, and Johnny Depp played an important role in the success Dior Sauvage since its launch in 2015.
— Read more in Armani’s big bet on Regé-Jean Page at Industry Update. (And see Why Dior Sauvage has become the best-selling perfume in the world (above any women’s fragrance) from CodeList.
Like a dance
Actor Regé-Jean Page meets perfumer Antoine Maisondieu, for a new Parfum version of Armani Code.
Very Dior-like
They take on the idea of tradition versus modernity, which is very Dior-like. In each perfume, a flower is a key ingredient. You have the Iris in Bois D’Argent, the lavender in Eau Noire, and the orange blossom in Eau Blanche. All these flowers are classic ones from the 18th century and were used by royalty. Kim Jones’ show “Jardin” capsule is also about flowers, so a relationship to the garden is very important. It’s a joy in the house of flowers, even for men and women.
— Dior's new house perfumer, Francis Kurkdjian, on the relaunch of the 2004 Hedi Slimane fragrances. Read more in Francis Kurkdjian On The Joy Of Flowers And His First Dior Perfume Project at Elle via Yahoo.
Daisy, daisy, daisy
Kaia Gerber and others in the spot for Marc Jacobs Daisy Ever So Fresh. Below the jump, another version with voiceover describing the fragrance.