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Browsing by category: perfume in the news

It hasn’t changed my business so much

Posted by Robin on 10 August 2022 3 Comments

It hasn’t changed my business so much but what has changed is that we are a bit slower from the moment we finish a fragrance to when we go to market, because there are more procedures involved, but in the end it’s the same,” he says. “They’re not going to kill a golden goose. They don’t want to spoil the quality and the talent.

— Frédéric Malle on being acquired by Estée Lauder. Read more in Luxury perfume pioneer Frédéric Malle on hot China market, wannabe niche fragrances and buying perfume online at South China Morning Post.

Rose is my favorite flower

Posted by Robin on 9 August 2022 7 Comments

Perfumer Alberto Morillas for the new Eau de Toilette concentration of Bvlgari Rose Goldea Blossom Delight. (You can see the ad spot here.)

Allow nature to do its job

Posted by Robin on 8 August 2022 Leave a Comment

First, they allow nature to do its job by maintaining grass to attract aphids, an insect that ladybugs and others feed off of, which keeps the ecosystem’s balance, hence helping with the fungus. And second, they introduced something a bit more experimental: They play piano notes to the roses. “We perceive it as music, but plants perceive it as frequency,” said [Jospeh] Mul. According to him, they’ve observed a positive effect on the roses, boosting their immune system and allowing them to ward off the fungus better.

— Read more about growing roses for Chanel in The Future Smells Like Chanel No. 5 at The Cut.

Without love where would you be now

Posted by Robin on 6 August 2022 18 Comments

Imaan Hammam, Havana Rose Liu, Alexandra Micu and others, in Croatia for Tory Burch Essence of Dreams.

Smell is VR’s blind spot

Posted by Robin on 5 August 2022 Leave a Comment

Smell is VR’s blind spot. Most VR technologists don’t even notice the lack of smells or worry about its consequences, despite the fact that convincing smell technology is becoming available.

Smell is arguably our realest sense—the sense that most grounds us in reality. If virtual reality wants to deliver on its potential, it needs to wake up and smell its nauseating scentlessness.

— Read more in VR Still Stinks Because It Doesn’t Smell at Wired.

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How to get fragrance samples
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