Tilda Swinton for Tom Ford Black Orchid Reserve.
Boosts in the gray matter volume
Researchers from Kyoto University and the University of Tsukuba in Japan asked 28 women to wear a specific rose scent oil on their clothing for a month, with another 22 volunteers enlisted as controls who put on plain water instead.
Magnetic resonance imaging ( MRI) scans showed boosts in the gray matter volume of the rose scent participants.
— Read more in Smelling This One Specific Scent Can Boost The Brain's Gray Matter at Science Alert.
Fragrant oil preparations
Organic residues were detected in eight of the vessels, revealing traces of plant-based lipids as well as pine and mastic resin, which are strong indicators of fragrant oil preparations. Archaeologists now believe that the small jars were used to transport perfumes and aromatic oils that helped serve as reminders of their homeland and helped to reinforce Phoenician identity for settlers who lived in far-off places.
— Read more in Phoenician Colonists Traveled with the Scents of Home at Archaeology Magazine.
Free at heart
Dua Lipa for Yves Saint Laurent Libre.
Edit a little more tightly
[Our own Dr. Jessica] Murphy likened Printemps New York’s fragrance section to that of the since-closed Henri Bendel, which offered a sensorial escape from the busy New York streets on the second floor. But many Gen-Z and younger shoppers, who have largely driven the post-Covid fragrance boom, never experienced the department store heyday.“Department stores — the ones that still exist — are going to have to edit a little more tightly. They are going to have to have events, and they are going to have to distinguish themselves in ways that resonate with Generation Z and Xennial and millennial shoppers,” said Murphy.
— Read more in Can Printemps New York revitalize the department store perfume counter? at Glossy.