In the lab, for Off-White Paperwork Solution No. 1, Solution No. 2, Solution No. 3 and Solution No. 4.
Flowers, water, that’s it
A spot for Christian Dior J'Adore Parfum d'Eau.
The size of a fist
Humans have about five million scent cells, while wolves have 200 million. The olfactory center in a human’s brain is the size of a pea, while a wolf’s is the size of a fist. Wolves can smell other animals from more than a mile away, using pheromones to gather information about that animal. A wolf can recognize a member of their pack just by scent. Their specialized scent glands are as unique as a human’s fingerprint.
— Read more in What makes sense to a wolf at Pikes Peak Courier.
Mad jasmine
A quick animated spot for Memo Madurai.
That smell of salt in the air and the coffee
There’s one that I love: when you’re on a boat and it’s morning and you drink a hot coffee—I love that smell of salt in the air and the coffee. But I also have a memory from the farm where my grandfather grew jasmine and roses. At midday the workers came to get paid for the flowers they’d picked. It was very warm outside, and inside there was the smell of flowers, of the clay on the ground, some gasoline from the agricultural equipment. I feel that in beautiful smells, there’s always an element of darkness that can be a bit unpleasant but that drives your curiosity.
— Perfumer Aurélien Guichard on his favorite smell. Read more in Perfumer Aurélien Guichard on Playing Hockey, Driving a Classic Defender and His Favorite Smells at Robb Report.