When it was revealed (reportedly much to her outrage) that Rihanna’s famously good signature scent was in fact Kilian’s Love, Don’t Be Shy – a heady trail that celebrates the all-consuming emotion of passionate love – a whole new generation discovered the game-changing gourmand perfume for the first time, 15 years after its debut as one of the fragrance house's first five launches. In fact, it's not unusual for Rihanna's star power to send demand for a scent surging: Maison Francis Kurkdjian's Baccarat Rouge 540 has been enjoying a similar resurgence since she gave it her seal of approval.

— Read more in History of the Hero: Kilian Love, Don't Be Shy at Harper's Bazaar.