A spot for Liquides Imaginaires Liquide Gold.
One whiff
One whiff of a fragrance is all Syrian perfumer Mohammad al-Masri needs to recreate the scent of a luxury brand -- without the label and for a fraction of the cost.
Dozens of customers flock daily to his tiny store, nestled in the historic market of Damascus's old city, many flashing photos on their phones of high-end perfumes they want to replicate.
"All I have is my shop, and this nose I've been training since I was 15," the 55-year-old told AFP, pointing at his face.
— Read more in Syrian Perfumer Needs 'One Whiff' To Mimic Luxury Brands at Barron's.
Guerlain x 3
A video for Guerlain’s Yves Klein edition of Guerlain L’Heure Bleue, followed by (below the jump) a spot for the L’Atelier Truscelli bottle for Imagine. Last, a spot for Shalimar Millésime Tonka.
Fragrance is a luxury
At Liberty, fragrance sales are up 82 per cent compared to last year, despite the financial pressures on people across the country. “While fragrance is a luxury, we have seen that people are willing to invest if they can,” she says. “Scent can hold a lot of meaning for people, it’s transportive, storing memories and boosting mood. It really is a feel-good product, and one that people savour and truly enjoy when they use it.”
— Read more in A Recession Is Looming, So Why Are Luxury Fragrance Sales Booming? at Vogue UK.
Snow day
Jo Malone does their usual quirky, with added fake snow, for Holiday 2022. (1 minute, possibly 40 seconds too long.)