I have a confession to make: I am a Maison Francis Kurkdijan [sic] Baccarat Rouge 540 devotee – but I kind of hate myself for it. I love how it smells, I love how it makes me feel when I wear it and I love when people comment on it. But the thing is, it’s a perfume that can be considered one of the greatest – and most popular – of our time. And although that’s for a very good reason, it’s also the very thing that makes me question my own choices.
— Read more in So Eau'ver It - Can Popularity Ruin A Perfume's Appeal? at Elle Uk.