A spot for Jo Malone Amber Labdanum.
Playful, textural and slightly unconventional
‘We’re seeing customers lean into more unexpected, savoury notes such as pepper and tomato leaf. There’s a real appetite for fragrance that feels playful, textural and slightly unconventional,’ says Natalie Guselli, Liberty’s Head of Beauty.
Nick Gilbert, creative director at Olfiction, agrees. He adds that there will be ‘new takes on milky or 'lactonic' fragrances, sweet roasted and caramelised effects, and a proliferation of starch-y notes such as rice’.
— Read more in From Savoury Notes To Soothing Spritzes, These Are 7 New Perfume Trends To Know Now at Elle.
An enormous gap
Dr Kate McLean-MacKenzie, a designer and researcher at the University of Kent, said she first became intrigued by the sense of smell 15 years ago.
“I realised that there was an enormous gap in the fact that we communicate what we see – and we can record that and we can share it via Instagram and photography and sketching – and we can record and share sounds digitally. But any way of recording and communicating smell was largely missing,” she said.
As a result, McLean-MacKenzie began mapping “smellscapes” in different locations, including many of the world’s cities.
— Read more in Nosy researcher’s quest to map the world’s ‘smellscapes’ at The Guardian.
I am the first amber in modern perfumery
A spot for Coty Paris Ambre Antique.
An imprinted scent of a product I love
For me, it’s an imprinted scent of a product I love, and that I use everyday: Maja de Myrurgia soap, redolent of lavender, geranium, cloves, vetiver and coumarin… a typical fougère! It’s rumored that historically, the actual soap paste is prepared with the addition of vetiver essence in it. It’s of Spanish origin and dates from the 1930s, but it’s still produced in Mexico.
— Perfumer Rodrigo Flores-Roux, quoted in 10 Master Perfumers on the Everyday Products They Can’t Smell Enough Of at Cultured.