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Browsing by category: perfume in the news

It’s a feature; it’s not a bug

Posted by Robin on 5 January 2023 2 Comments

Our sense of smell is clearly a complex process; it involves hundreds of different odorant receptors working in concert. The more an odor stimulates a particular neuron, the more electrical signals that neuron sends to the brain. But researchers at UC Santa Barbara discovered that these neurons actually fall silent when an odor rises above a certain threshold. Remarkably, this was integral to how the brain recognized each smell. "It's a feature; it's not a bug," said Matthieu Louis, an associate professor in the Department of Molecular, Cellular, and Developmental Biology [at University of California - Santa Barbara].

— Read more in Researchers reveal an added layer of nuance in our sense of smell at ScienceDaily.

Cologne Intense

Posted by Robin on 4 January 2023 4 Comments

A trippy spot for Jo Malone's newly repackaged Cologne Intense collection.

To expand in the US

Posted by Robin on 4 January 2023 2 Comments

IMarc Group estimates the North American (including the US and Canada) perfume market to be worth $6.2 billion as of 2021, reaching $7.5 billion by 2027. In contrast, the UK market is yet to crack the $2 billion mark as of 2022, per market intelligence firm Mintel. To expand in the US, the brand is betting on more out-of-home campaigns, such as the winter 2022 Let It Snow campaign, which has seen a Morris Minor car touring across northern American cities.

— Read more in Inside Jo Malone London’s North America push at Vogue Business.

One of these days, part 11

Posted by Robin on 2 January 2023 4 Comments

Perfumer Delphine Jelk on the new La Petite Robe Noire Rose Cherry.

Fleur de nuit

Posted by Robin on 30 December 2022 Leave a Comment

15 seconds of flower and bottle porn for Lancôme La Nuit Trésor Fleur de Nuit.

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