The Tom-Fordish (possibly NSFW) spot for Tom Ford Cherry Smoke and Electric Cherry.
Jasmin Bonheur x 2
First up, the Matisse-inpired spot for Guerlain Jasmin Bonheur. Below the jump, perfumer Delphine Jelk talks about the fragrance.
Mood mapping
Of course, Happy proved all the skeptics wrong, becoming a huge success that remains a cult favorite to this day. Its enduring legacy might have something to do with the fact that it was the first perfume created with “mood mapping,” a technique originally developed by taste and scent manufacturer International Flavors & Fragrances that identifies how different aromas affect our emotions. Clinique’s iconic citrus-floral blend doesn’t just smell vibrant—it’s engineered to make you feel vibrant whenever you get a whiff.
— Read more in The Power of Mood-Enhancing Scents at Oprah Daily.
I’ll be thinking of you even when you’re gone
Fran Summers sprouts wings for Burberry Her Elixir.
Where memory meets the imagination
For Diptyque Do Son, a short film (about 3 minutes before the credits) from the Werlen Meyer creative studio, showcasing "the fond memories of summers spent in Halong Bay, Vietnam, by Yves Coueslant, one of Diptyque’s founders."