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Browsing by category: perfume in the news

The tang of a Thai chili pepper without the nostril-burning heat

Posted by Robin on 24 January 2023 Leave a Comment

ALEX WILTSCHKO OPENS a black plastic suitcase and pulls out about 60 glass vials. Each contains a different scent. One smells starchy with soft floral notes, like jasmine rice cooking. Another brings to mind ocean air and the white rind of a watermelon. One is like saffron with hints of leather and black tea. The next is the pungent aroma of fig leaves, boxwood, and basil. The most surprising one has the tang of a Thai chili pepper without the nostril-burning heat.

— Read more in This Startup Is Using AI to Unearth New Smells at Wired.

An ode to femininity

Posted by Robin on 23 January 2023 Leave a Comment

Woman in white for Parfums de Marly Valaya.

Reimagine my mother’s perfume

Posted by Robin on 23 January 2023 Leave a Comment

Hannah works in fine fragrance marketing, so “I knew my final accessory would be a signature scent,” she says. “My closest friend, mentor, and colleague, master perfumer Rodrigo Flores-Roux composed a custom fragrance for this occasion. I challenged Rodrigo to reimagine my mother’s perfume, Annick Goutal Petite Chérie, making it reflective of my personal style while maintaining the nostalgic feeling it has for me.”

— Read more in A Chic Dinner Party Wedding With a Signature Scent in New York City's West Village at Brides.

The fresh scent of pine

Posted by Robin on 20 January 2023 Leave a Comment

A user could walk near a river in the VR environment and not only hear the sound of rushing water but also smell wet grass. Or if they wandered into a forested area, they would smell the fresh scent of pine. This is accomplished by using hitboxes, which are invisible shapes in the VR environment that activate when the avatar collides with them.

— Read more in Stop And Smell The Roses — From Outer Space: Researchers at Texas A&M are looking at how multisensory virtual reality can support astronauts during future long-duration missions at Texas A&M Today.

The hashtag #perfumecollection

Posted by Robin on 19 January 2023 4 Comments

Under the hashtags related to perfume, there are mostly videos of reviews of various fragrances, highlighting their key notes and the praises or successes they brought to the nose or the creator of the video. There are also a number of Top 5s and Top 10s along with every possible type of ranking.

One of the recent trends is to display one’s perfume collection in a video: the hashtag #perfumecollection has now reached 373 million views!

— Read more in How TikTok disrupts traditional perfume codes at Premium Beauty News.

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