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“YOU SMELL interesting,” is the best compliment you can give Katya Roelse. “I don’t think perfume is just about smelling good, it’s about being provocative and starting a conversation,” said the 47-year-old professor in Newark, Del. Some of her favorite fragrances include whiffs of brown tape like Comme des Garçons’s eponymous eau and potato like DSH Perfume’s Starry Nightshade.
— Read more in So You Want to Smell Like a Skunk. Why Offbeat Perfume Is Trending at The Wall Street Journal.
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Margaux Van Kommer for Kate Spade Chérie.
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Givaudan’s Myrissi offers an artificial intelligence (AI)-powered method of translating fragrance into colour patterns to help market fragrance to consumers via e-commerce without them having to actually smell the scent.
The Myrissi algorithm has been combined with Givaudan’s 35-plus years of neuroscience research to deepen the understanding of consumers’ emotional mechanisms.
It is claimed to decode the spontaneous olfactory connection with colour, modelled on a database of more than 25,000 consumer tests.
Read more in Fragrance makers step-up digital scent design tools for consumer communication at Cosmetics Business.
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The sweet smell of green chile roasting on an open flame permeates New Mexico every fall, wafting from roadside stands and grocery store parking lots and inducing mouth-watering visions of culinary wonders.
Now one state lawmaker says it’s time for everyone to wake up and smell the chile.
— Read more in Scent-a Fe: New Mexico could be first state with official aroma at The Guardian.
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Emily Ratajkowski in the latest spot for Viktor & Rolf Flowerbomb.