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Browsing by category: perfume in the news

Whole-body deodorant

Posted by Robin on 18 September 2025 Leave a Comment

According to the now-ubiquitous advertisements, whole-body deodorant is meant to be sprayed everywhere: your neck and your chest, your back and your calves—even, as some overtly sexual ads suggest, down your pants.

The message, apparently, has resonated with many Americans. Last year, the president of Unilever U.S.A. told The Wall Street Journal that whole-body deodorant was “a breakout innovation of the year.” Lume, a whole-body deodorant launched in 2017, reported more than $320 million in sales in 2023.

— Read more in You’re Probably Wearing Too Much Deodorant at The Atlantic. 

I’m getting out

Posted by Robin on 17 September 2025 Leave a Comment

A spot for the new Coco Mademoiselle Fragrance Primer from Chanel.

An order of magnitude stronger than landfills

Posted by Robin on 17 September 2025 Leave a Comment

We found that the corpse plant’s powerful emission rates can be an order of magnitude stronger than landfills – albeit only for two nights. These strong emissions are well designed to move far through the Sumatran jungle to attract carrion flies.

The odors are also resilient to atmospheric oxidation – the way organic compounds degrade in the atmosphere by reacting with oxidants in pollution such as ozone or nitrate radicals. Different compounds degrade at different rates – an important factor for attracting pollinators.

— Read more in How a corpse plant makes its terrible smell − it has a strategy, and its female flowers do most of the work at The Conversation.

Yields were halved

Posted by Robin on 16 September 2025 7 Comments

In Madagascar, cyclones and drought have devastated the vanilla industry. The country supplies 85% of the world’s natural vanilla, yet yields were halved in recent years: A single cyclone in 2017 damaged 30% of that year’s harvest. In Afghanistan, drought and shifting rainfall are shrinking cumin crops, longtime staples of cooking and trade. In Bulgaria, rose fields now bloom earlier and for shorter periods, thinning the delicate oil behind centuries of fragrance tradition. And in Egypt, intensifying heat forces jasmine blossoms to open too soon, releasing their scent before the dawn pickers arrive.

— Read more in When the World Stops Smelling Like Itself at Atmos.

Gelsomino a Freddo

Posted by Robin on 13 September 2025 Leave a Comment

A spot for Acqua di Parma Gelsomino a Freddo.

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