Linda Helena and Diego Villarreal, driving in the desert for the new Q by Dolce & Gabbana, and its masculine counterpart, K.
K&Q
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K&Q
Magnolia Bakery with a base note of potpourri
As an icebreaker at a party, I made people smell me with this scent on. My partner was the first person to notice that the dominant note was sugary icing. I was expecting a sea smell: salt, seaweed, dead fish—something pungent, musky, umami. Instead, I got Magnolia Bakery with a base note of potpourri.
— The staff of Orion Nature Quarterly try Zoologist fragrances; the above is the reaction to Squid. Read more in Eau de Animale: An ecosystem of scents from Zoologist Perfumes.
Guerlain x 3
From Guerlain, the spot for Nerolia Vetiver Forte. Then below the jump, a quick bottle porn spot for this year’s Cherry Blossom, followed by a longer video showing the Cherry Blossom bottle being made at Les Ateliers Vermont.
A little renegade
“In the past, the rose was seen as ultra-feminine and glamorous, almost one-dimensional, agrees Firmenich perfumer Pierre Negrin (the nose behind Tory Burch Essence of Dreams Sublime Rose). [Matthew] Herman adds that by remixing something so overtly associated with bygone eras, we can catapult it into the future. “Rose now feels a little renegade,” says Herman, referring to the flower’s new lease of life thanks to the saltier, woodier, fruiter notes which encompass it. And you really think about it, there’s nothing gentle about a rose. It’s punchy and powerful, from the scent right down to the thorns.
— Read more in This Perfume Trend Is Dividing Opinion — But I’m Obsessed at Refinery29.
10 sparkling years
The quick spot for Liquides Imaginaires Dom Rosa Millésimé.